SAMSUNG B2B REBRANDING
Positioning a technology-leading business partner.
Truth and Advertising
Brand Guideline, Brochures, Datasheets, Interface Designs, Reseller Kits, Icons, Infographics, Composited Images, Tradeshow Graphics, Sales Materials, Touch Applications, Photography, POP, Website Development
Samsung offers integrated, scalable solutions that empower businesses and reinvent the way they work. Our assignment was to rebrand Samsung’s B2B business to reflect their innovative brand character and IT strengths, and position them as a technology-leading business partner.
We grew the brand through smart solutions and purposeful design that echoed Samsung’s commitment to an innovative, technology-centric business world.