SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | infographic design
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design, brand guidelines

SAMSUNG B2B REBRANDING

Positioning a technology-leading business partner.


CLIENT
Samsung

TEAM
Truth and Advertising

ELEMENTS
Brand Guideline, Brochures, Datasheets, Interface Designs, Reseller Kits, Icons, Infographics, Composited Images, Tradeshow Graphics, Sales Materials, Touch Applications, Photography, POP, Website Development

SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity and branding for education B2B
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | custom icons
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | print brochure design
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | product catalog design

CHALLENGE

Samsung offers integrated, scalable solutions that empower businesses and reinvent the way they work. Our assignment was to rebrand Samsung’s B2B business to reflect their innovative brand character and IT strengths, and position them as a technology-leading business partner.

SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | healthcare B2B sector

APPROACH

We grew the brand through smart solutions and purposeful design that echoed Samsung’s commitment to an innovative, technology-centric business world.

 
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design | restaurant LFDs
 
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design for retail B2B

RESULT

Our strategic planning, brand messaging and creative executions established Samsung B2B as a leading innovator for businesses.

 
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design for B2B Printer reseller kit
 
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design for B2B Printer reseller kit
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design for B2B Printer reseller kit
 
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design for B2B Printer reseller kit
 
SAMSUNG B2B BUSINESS | consumer electronics and technology | corporate identity | brand, print packaging design for B2B Printer reseller kit
 

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