Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media

BAKE CULTURE BRANDING

Establishing a sophisticated new bakery.


CLIENT
Bake Culture / Bakery

TEAM
Graphted & Slique Media

ELEMENTS
Brand Guideline, Menus, Flyers, Vouchers, Social Media

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CHALLENGE

Bake Culture exhibits beauty and taste in everything they do, likening their bakery to a sophisticated museum. Bake Culture came to us with a logo in hand, but no distinct identity to go with it. In collaboration with Graphted and Slique Media, we were tasked with the challenge of developing a cohesive brand system in time for the approaching dual grand opening in New York.

Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media
Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media
Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media

APPROACH

In line with Bake Culture's original vision, we celebrated baking as an art form, and carefully curated every aspect of the brand to match. We developed a rich blue and copper palette, which we paired with polished typography, patterns and photography. We established brand standards and applied them to deliverables including marketing materials, menus and social media.

Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media
Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media
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BAKE CULTURE | restaurant food cafe bakery | brand, print, social media
Bakery Identity Design | Simply Joy Studio | Freelance Graphic Design | Logos, Branding, Print, Web, Social Media

RESULT

Bake Culture had a hugely successful dual grand opening in New York (Bowery and Flushing). The refined branding resonated extremely well with its target audience, and paired perfectly with the sophisticated in-store experience.


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