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SOUND BAR & SMART TV PACKAGING DESIGNS

Setting the bar in premium tv & audio.


CLIENT
JVC

ELEMENTS
Packaging, Sub-brand Logo, Icons, Composited Images, Web Assets

RECOGNITION
+ Launched at Walmart and Sam’s Club
+ Featured in LogoLounge Book 11
+ Featured on Selected Inspiration

IN-STORE COMPETITION

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OLD PACKAGING

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CHALLENGE

JVC is an international consumer electronics corporation, best known for developing the VHS and introducing Japan's first television. With their new Quantum Dot TV and Sound Bars set to hit the shelves of big box stores Walmart and Sam's Club, JVC engaged me to design packaging that would stand out against the competition.

An overwhelming majority of the competitors (and JVC's old packaging) went for a minimal, subdued look, using white or light gray as the dominant background color. This quickly became sterile and lost on the shelves.

NEW PACKAGING

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APPROACH

My revitalized design focused on the bold tenacity behind JVC's longstanding reputation for innovation. I paired JVC's iconic red with black to create a striking contrast. The design consisted of bold angles, which drew rhythms across the packaging and indicated continuous innovation in the future. These angles were disrupted by the JVC products, which took center stage.

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RESULT

JVC launched its Quantum Dot TV and Sound Bars at Walmart and Sam's Club with great success.

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