outdoor billboard advertising for consumer tech products

MICROSOFT SURFACE GLOBAL LAUNCH

Introducing the ultimate productivity tool.


CLIENT
Microsoft

TEAM
Pastilla Studio

ELEMENTS
Billboards, Transit Displays, Bus Wraps, Train Wraps, Column Wraps, Magazine Spreads

RECOGNITION
+ HOW International Design Award 2013
+
Communication Arts Fresh Feature

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CHALLENGE

We were tasked with announcing the launch of the first-generation Surface, Microsoft's first product in the lucrative tablet market and its first leap into hardware. With such a momentous product launch in our hands, we knew we had to make a statement.

 
out of home advertising Microsoft Surface

APPROACH

We announced the arrival of Microsoft Surface with bold tenacity. We developed striking minimalist ads that highlighted Surface's vibrant colors and magnetic keyboard. Our campaign carried a strong presence throughout the streets and transit areas of major cities around the world, motivating consumers to "Click in" and connect with Microsoft's new tablet.

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bus advertising for Microsoft Surface
outdoor media advertising for consumer tech products
ooh billboard advertising digital tablet
ooh advertising for Microsoft Surface tablet
ooh advertising for Microsoft Surface launch
outdoor ads for consumer product launch
outdoor media global ad campaign
consumer tech product magazine spread ad
out of home advertising for tablet product

RESULT

Microsoft’s first batch of Surface tablets sold out in the U.S., positioning the tech-giant as a leader in the new hardware-based market.

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