MICROSOFT SURFACE GLOBAL LAUNCH
Introducing the ultimate productivity tool.
Billboards, Transit Displays, Bus Wraps, Train Wraps, Column Wraps, Magazine Spreads
+ HOW International Design Award 2013
+ Communication Arts Fresh Feature
We were tasked with announcing the launch of the first-generation Surface, Microsoft's first product in the lucrative tablet market and its first leap into hardware. With such a momentous product launch in our hands, we knew we had to make a statement.
We announced the arrival of Microsoft Surface with bold tenacity. We developed striking minimalist ads that highlighted Surface's vibrant colors and magnetic keyboard. Our campaign carried a strong presence throughout the streets and transit areas of major cities around the world, motivating consumers to "Click in" and connect with Microsoft's new tablet.