MICROSOFT SURFACE GLOBAL LAUNCH

Introducing the ultimate productivity tool.

CLIENT
Microsoft

TEAM
Pastilla Studio

ELEMENTS
Billboards, Transit Displays, Bus Wraps, Train Wraps, Column Wraps, Magazine Spreads

RECOGNITION
+ HOW International Design Award 2013
+ Communication Arts Fresh Feature

CHALLENGE

We were tasked with announcing the launch of the first-generation Surface, Microsoft's first product in the lucrative tablet market and its first leap into hardware. With such a momentous product launch in our hands, we knew we had to make a statement.

APPROACH

We announced the arrival of Microsoft Surface with bold tenacity. We developed striking minimalist ads that highlighted Surface's vibrant colors and magnetic keyboard. Our campaign carried a strong presence throughout the streets and transit areas of major cities around the world, motivating consumers to "Click in" and connect with Microsoft's new tablet.

RESULT

Microsoft’s first batch of Surface tablets sold out in the U.S., positioning the tech-giant as a leader in the new hardware-based market.