OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty

OC PARKS ANNUAL REPORT DESIGN

Connecting nature with an urban audience.


CLIENT
OC Parks / System of regional, wilderness and historical parks in Orange County, California

TEAM
Truth and Advertising

ELEMENTS
Annual Report

OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty
 
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty

CHALLENGE

OC Parks is a system of regional parks, wilderness parks and historical parks in Orange County, California. The company oversees 60,000 acres, employs 300 staffers, and operates a yearly budget of $50M. In collaboration with Truth and Advertising, we were commissioned to create an annual report that would inform stakeholders about the OC Park's positive progress and milestones over the year.

OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty, non-profit organization
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty, non-profit, county

APPROACH

We developed an annual report that captured the energy and raw beauty of OC Parks. The photographic treatment is black and white, with layered icons and splashes of color to draw emphasis to impressive statistics. Layered elements create an illusion of depth and movement, which flow from beginning to end.

OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty, county work
 
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | affordable annual report, print design | nature, natural beauty

RESULT

The annual report effectively communicated the key achievements of the year and inspired confidence across the board.

OC PARKS | regional parks, wilderness parks, historical parks in Orange County | affordable annual report, print design | nature, natural beauty
 
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty for non-profit organization
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty
 
OC PARKS | regional parks, wilderness parks, historical parks in Orange County | annual report, print design | nature, natural beauty
 

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