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ONYX CINEMA REBRANDING

Crafting an identity for a team of filmmakers.


CLIENT
Onyx Cinema / Commercial Cinema Production

PARTNER
Blue Visual / Animation of Logo

ELEMENTS
Logo, Brand Guideline, Business Cards, Stationery, Website Design

RECOGNITION
+ Featured on Communication Arts Fresh
+ Featured on Selected Inspiration

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CHALLENGE

Onyx Cinema is a team of filmmakers who create compelling commercials, narratives and documentaries. With a disconnect between their outdated brand and their impressive portfolio, Onyx needed a thought partner to help them revitalize their brand.

 
ONYX CINEMA | cinematography commercial video production | brand, print, digital, website, web design
ONYX CINEMA | cinematography commercial video production | branding agency, corporate logo design

APPROACH

When I first saw Onyx's videography, I was drawn to the team's fluid camera work and incredible storytelling ability. My vision was for the new brand to capture that movement and narrative. The logo design features varied, alternating rings that represent both the rings of an onyx stone (what the company was originally named after) and the continued movement of a camera lens. I established an identity system that harmonized the new logo with beautiful stills from Onyx's films. The stills were given a black and white treatment, which proved to be visually compelling and emotionally engaging.

 
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ONYX CINEMA | cinematography commercial video production | business card print design
OnyxCinema_Website2.jpg
ONYX CINEMA | cinematography commercial video production | brand, print, digital, website, web, identity design
ONYX CINEMA | cinematography commercial video production | brand, print, digital, website, web design, brand guidelines

RESULT

The new branding celebrates Onyx Cinema's devotion to immersive storytelling and connecting through film.

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