HI, I’M JOY—

An ambitious creative director moving brands from good to great.

With 13 years of experience across Fortune 500 brands and scaling startups, I bring strategy-driven, high-impact creative that builds trust, drives growth, and elevates teams.

I’VE WORKED WITH

HIGH-IMPACT RESULTS

Repositioned Samsung’s B2B brand, creating a comprehensive identity and brand guide for key verticals (govt, health, education) that became the division-wide standard

Samsung B2B

Bosch

Led creative for successful digital campaign that resulted in a 40% increase in sales and generated 1M+ views

Summer

Executed high-impact B2B and B2C creative that resulted in $9M in additional funding and secured lucrative partnerships with ADP and Sourcewell

Managed nation-wide OOH campaign for the launch of Microsoft Surface, which contributed to a U.S. sell-out and earned multiple industry awards

Microsoft

Let’s build what’s next.

I’d love to bring my creative leadership and strategic thinking to a team that’s ready to make bold moves.

Testimonials

“Joy translated our high-level vision into designs that communicate and creatively elevate our brand.”

CARLY AYUKAWA
Business Coordinator at EM-ONE Energy Solutions

“Joy gets the job done, on time and on brand- every time.”

LOGAN DEROOS
Communications Manager at Lineage Logistics

“Thanks to our new logo and branding, we have been getting compliments non-stop.”

JESSICA HUANG
Founder and Owner of Pupwash911

“Joy has a knack for putting herself in the shoes of the consumer and capturing the
messaging perfectly in an eye catching way.”

JUSTIN BULOVA
Deputy Marketing Director at HITLAB

“Joy’s ability to produce thoughtful and innovative creative solutions is a testament to her expertise, experience, and passion.”

EMILIA DOERR
Marketing and Communications Manager at LOSSAN Rail Corridor Agency

“Joy was able to create what we envisioned. We are very happy with the results.”

NIKHIL GUPTA
Co-founder of Irys